Augmented Citizen's posterous

 

Gain Traction with AR: Augmented Reality is the real answer to the attention traction in a informational fluid context

 After Augmented Reality Event, one of the best Event in 2011, all the people asked: "Could help us Augmented Reality to gain traction without a extrem big budget or behind a quality brand?" 

 Forrester points out, web and kiosk based AR executions are much further along in terms of consumer adoption and you'll likely see more of these executions in 2011 than others: "According to Mr. Husson, mobile augmented reality applications are not delivering. There are more significant short-term opportunities to tap into with Web-based and kiosk-based augmented reality solutions and there is great potential for the technology in ecommerce."

 Here I want to argue against Mr. Husson with some real example from the mobile world. Mobile Augmented Reality is the natural ambience to explore and deploy augmented reality application and services.

 Today we are confronted in our decision with two aspects: speed and complexity. This two aspects of our live have completely different patterns and will never converge to a sweet point. We need a glue to help us to merge speed and complexity and this is Augmented Reality.

 Will start with my first real fact: 25.000 people in more then 162 countries on a period of one month have a very clear answer to our question - "Yes, Augmented Reality can!!" 

 streetARt 

 street/Urban art is any art developed in public spaces — that is, "in the streets" — though the term usually refers to art of an illicit nature, as opposed  to government sponsored initiatives.

 The term can include traditional graffiti artwork, stencil graffiti, sticker art, wheatpasting and street poster art, video projection, art intervention, guerrilla art, flash mobbing and street installations.

 

 

Now we see on streetARt more the 130.000 engaged people from 194 countries, and this with just one App. But is not about the App, is about the complet ecosystem build around the Social Object - street art. And of course the answer to the question is : "Yes, Augmented Reality can!!" 

 

 

iButterfly

The second impressive Augmented Reality concept that I appreciate very much is iButterfly. The iButterfly app, created in Japan by “Mobile Art Lab” a  virtual unit produced by Dentsu, lets you track and find digital butterflies using your iPhone GPS and camera. Hold your iPhone camera up at appointed spots and when you look at your surroundings through the camera, you’ll see animated butterflies flapping by. Each iButterfly contains coupons for nearby businesses. 

 

 Present just in Japan, the iButterfly has a global potential and see in a very short time a explosion on virtual Butterfly in our Augmented spaces.

 

 One of the first try in Europe will be at mLove. mLove ConFestival the out-of-the box mobile festival brings together leaders, innovators and entrepreneurs from across multiple disciplines to share, learn and cross-pollinate ideas with an array of scientists, artists and other thought leaders. The event exposes the mobile industry to the best minds outside of mobile to maximize the opportunity of creating life-changing services and applications that can impact us all for the better.

 Thanks to my friend Harald, brilliant mobile visionar and chairman of mLove ConFestival Advisory Board to have the great Idea to butterflyze our reality.

 

Media_httpmlovecommlo_dgeci

 On the next editions of "Gain Traction with AR" we will present more and more Augmented Reality facts. 

 

 

 


 



 

 


 

 

Filed under: Augmented Citizen Augmented Reality Mobile Augmented Reality Retail
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