The most growing industry parallel to the mobile web: Mobile Augmented Reality
After my last day was gone at MWC in Barcelona, my arguments to say that Mobile Augmented Reality was the "Star" are indubitable.
In the last day at MWC I was involved in an augmented reality discussion group on Thursday for the Wireless Industry Partnership at the MWC Mobile Jam. The panel leader was Lester Madden (http://www.augmentedplanet.com), one person that impressed me and understand the needs of Augmented Citizen framework.Together with panel of experts, David Caabeiro (Sequence Point Software) and Cristina Puig (Visual Century ) we met some really interesting people and had some fantastic discussions. You can find more information on the Lester report here: http://www.augmentedplanet.com/2010/02/mwc-highlights-and-the-next-augmented-planet-event/
The winner of this MWC 2010 was the Mobile Augmented Reality community.
* At the beginning Mobilizy were the worthy winner of the NAVTEQ challenge at MWC for their Wikitude Drive product. The NAVTEQ challenge is an annual competition designed to recognize the best innovation on their mapping platform. They give away a ton of prizes so well worth keeping an eye on their developer program for future events. Thank to Mimmis Olsson from Navteq for detailed information.
* The Mobile Premier Awards are the point of reference in startup premiers during the Mobile World Congress and are organized by dotopen in collaboration with the main networks in the industry including MobileMonday, Mobile Marketing Association(MMA), Mobile Entertainment Forum (MEF), MEX, MobileActive.org, Women 2.0 and the Women in Mobile Data Association. Here Layar was the highlights and won 2 prices: Mobile Premier Award to the Best Startup in Mobile Marketing awarded by the Mobile Marketing Association and Mobile Premier Award to the Best Startup in Mobile Entertainment awarded by the Mobile Entertainment Forum. Must to admit that organization, thanks to Mr. Mobile Trends Rudy de Waele http://www.m-trends.org/, was perfect.
* The first Mobile Augmented Reality Summit at the MWC 2010 Here you can find a detailed report here: http://www.augmentedcitizen.org/mobile-augmented-reality-summit-barcelona-201. Organized from Christine Perey ( a wonderful powerfully person ) and Daniel Applequist ( open mind and mobile web innovator at Vodafone ) the Summit have covered all the aspects, challenges and opportunities for the Mobile Augmented Reality industry.
* New deals between OEMs and MAR software show the big interests on this domain. Layar on Samsung, Total Immersion : Augmented reality software solutions with D'Fusion http://www.t-immersion.com/ on Sony Ericsson and other that at this moment I have no rights to disclosure makes stronger my support for MAR community
* New devices like from Motorola with Kopin http://www.kopin.com/press-releases/vuzix-video-eyewear bring us to new dimensions and development of Augmented Reality
Please remember the 23-24.04 will be first European Augmented Reality Conference and DevCamp in Berlin, Coming soon with new details next days!!
About Me
Dan RomescuBusiness Background: Mr. Romescu Mobile Social Technology Architect and consummate multicultural business leader with a clear vision for an open, innovative, green and transparent society - right now I am working on social networks metabolism. I have a strong interest in Mobile Augmented Reality and Social Networks Physics, working on a new concept to sustainably increase our lifestyle.
Mr. Romescu was IT Director of Hiwave GmbH, Germany's first system house for Mobile Marketing technologies that mainly operate on the basis of Bluetooth®, infrared, WLAN and NFC. With the range of products Hiwave offer, consumers can download content to their mobile phones for free from locally placed proximity networks. Hiwave develops the first proximity marketing network in the o2 Word Arena in Berlin where Digital Signage meets Proximity Marketing. The main attraction of this lounge is the "Blue Window", a video wall consisting of nine seamless 42 inch plasma screens. As entertainment hotspot, and high-quality eye-catcher the Blue Window calls attention to the local mobile content served by Hiwave's Bluetooth transmitter. Top games of renowned publishers like EA mobile, Gameloft, Glu, as well as ringtones and wallpaper by O2 are offered for as Bluetooth downloads. To get content, the PULL method was established.Mr. Romescu was Board Director of Cellixx S.A. , the European leader in mobile software, services and solutions that help people and businesses realize their full potential. Asked about cellixx’s astounding success, Mr. Romescu explained, “Cellixx started developing mobile applications, and has succeeded just by creating Windows CE, Symbian and Java-based software to enhance its customer’s mobility and connectivity. Cellixx develops reliable and flexible software solutions inspired from the business needs of today’s rapidly changing economical and informational environment.” He continued, “Our team of highly skilled software engineers is prepared to design solutions tailored from the needs of your company, efficiently combining the power of web applications with fast, lightweight software applications created for mobile devices. We created a mobile ecosystem based on secure and trusted transaction that give a maximum on reliability for mobile environment”. As Chief Software Architect, Mr. Romescu knows this business inside and out. Since opening, cellixx has grown under his talented direction to encompass 24 employees in three locations. In September 2000 at The Microsoft Partner Congress, when he was chief technology officer of Vision to Reality, Mr. Romescu helped launch—with Compaq, T-Mobile, and Microsoft –“the first Data GPRS Application worldwide.” Still, Mr. Romescu is most proud of (and globally respected for) the Home Zone Project for mm02 plc. Taking the market by storm, the Home Zone Project formed the base of the Genion Leadership Product by mm02. A consummate multicultural business leader, Mr. Romescu speaks Romanian, German, French, Italian and English. Presently, Mr. Romescu is a Partner with Fraunhofer SIT (“Sichere Informations-Technologie”) and DFKI –the German Research Center for Artificial Intelligence (AI)—with whom he intends “to build a new communication era with the help of artificial intelligence.” Now, Mr. Romescu looks “to give the people a new dimension of the cross media utilities based on secure and trusted transactions and to create a better position on the European and world market for cellixx’s products.”
Associations & Honors: Proximity Marketing Comitee (Mobile Marketing Association), Association for Computing Machinery (ACM), Professional Member, IEEE , SigMobile, opentravel Association
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