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Augmented Reality from insiders - Interview with Ori Inbar

ARE 2010 The next Event where I will participate like Augmented Citizen Advocate

"Try not to become a man of success but a man of value" Albert Einstein

 

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ARE 2010 The next Event where I will participate like Augmented Citizen Advocate


Last News: Ogmento raises $3.5 million in series a funding from chart Venture Partners 

Ori is co-founder and CEO of Ogmento, a developer and publisher of mobile augmented reality experiences; Author of Games Alfresco – the #1 blog for augmented reality; President of the Augmented Reality (AR) Consortium – an international group of pioneering AR companies dedicated to advancing the AR industry through collaboration. Ori is a recognized speaker in industry events and a sought after advisor for augmented reality initiatives. 

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Dan: Ori, tell our readers who you are and where you see your position the Mobile Augmented Reality ecosystem.

Ori:  I am just a guy who is very passionate about Augmented Reality: founded the blog games alfresco to document my pursuit of the ultimate AR experience and increase the awareness to AR. And last year co founded the company Ogmento to help bring AR to consumers. Ogmento is a  developer and publisher of augmented reality games.

Dan:  You organize the are2010, what motivated you to make this step? Have you organize conferences before?

Ori: In my efforts to advance the AR industry, it became clear there is a need for an industry event. ISMAR served a great deal in that regard for 10 years, however its strength is its appeal to the research community. Since no one else seem to take want to the risk and organize a commercial AR event - I realized I can't wait for others - and need to drive it myself. So I joined forces with other leaders in the space with the goal to create a critical mass of knowledge and excitement around AR that will help educate and increase the awareness to AR in the market. Luckily I was able to draw on great relationships I nurtured over the last 3 years with most AR companies, research labs, and fans of games alfresco ;)

Oh, and no, I am not a professional event organizer although I do have massive experience in organizing content for many events from my SAP days.

Dan:  Why do you think AR will become a huge market and will be interesting for us to join the ecosystem?

Ori:  In 10 years, everyone will use augmented reality to interact with the world in a more meaningful way. Every industry will be impacted by this new technology - so why wait? Why not start the revolution today...? 
If you are looking for examples - just check out gamesalfresco or some of the other leading blogs in the space.

Dan:  If the volcano will stop to complicate our life, please let me know what can motivate me to come to Santa Clara on June 2-3 ?

Ori:  EVERYONE in AR will be there! Here are more details:
Over 40 AR companies from all over the world are coming.  There will be presentations from 80 augmented reality experts, and keynote luminaries, Bruce Sterling, Will Wright, Jesse Schell,  Blaise Aguera y Arcas.  And, current AR titans, Total Immersion and Metaio, will demonstrate AR is not just a vision, but already drives significant businesses today!

Augmented reality industry start ups will be strutting their stuff in a Launchpad competition with a handsome $10,000. 

There are 2 days, 3 tracks, ARt! Magic! Competitions! Awards!  See a sneak preview of the schedule.

 

Augmented Reality Event, has drawn together all the key players from startups to giants in the industry, with speakers from Google, Microsoft, Nokia, Intel, and Nvidia. 

 

Qualcomm, a leading developer and innovator of advanced wireless technologies, is the featured sponsor, and, Zenitum,  a leading augmented reality company is the Gold sponsor.  

Attendees at Augmented Reality event will have the opportunity to see what is coming next, including AR eyewear, and how augmented reality is gaining strength in several key markets.

Augmented Reality Event is a unique opportunity to see how the complete vision of AR is emerging in an energetic technology convergence. It’s a must attend event if you want to learn more about, or be part of the business of AR.

Dan: Thank you very much Ori for your information about the are 2010 conference. From the Schedule we will have a great time in Santa Clara!!

 


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